January 13, 2006

Optimistic Water


At my office, we have bottled water. We're thankful to have it. It tastes pretty much like water (much better than the tap water in Muskegon) and does all the things that water is supposed to do. Lately lots of major softdrink manufacturers have started pushing their particular take on water. They've come up with cool slogans like:
Dasani (coke) Make your mouth water
Aquafina (pepsi) Make your body happy, drink more water.

The bottled water at our office is incredibly optimistic about it's hydrating properties.
"(H2O) molecules form complex patterns by grouping and clumping together into "clusters". By controlling the size of these clusters, H2 Ultra Fitness Water improves the absorption of water into the body. Resulting in Ultra Hydration for Metabolic Efficiency. You no longer have to drink gallons upon gallons to get your daily allowance. Two bottles a day will make you more hydrated than you’ve felt in a long time. And there is a great taste too!"

It's really good - I like it very much. I can't say that I feel differently by drinkiing two .5 liter bottles than I do when I drink 3 12oz bottles, but man it's a lot easier to drink two than it is three.
(36 US fluid ounces = 1.06464707 liter)



What cracks me up is this note on the box. It's not "best if used by" or "freshness date", it says "enjoy by". That's really nice don't you think?

...maybe it's just me.